Adidas strengthens ties with Juventus in $468 million contract extension
German sportswear brand Adidas has renewed its partnership with Serie A club Juventus until June 2037 in a 10-year deal valued at 408 million euros ($468 million).
German sportswear brand Adidas has renewed its partnership with Serie A club Juventus until June 2037 in a 10-year deal valued at 408 million euros ($468 million).
