Beachwear: a market worth over €830 million in Italy
According to a study by Sita Ricerca, Italian spending on beachwear totals €665 million, up €29 million on 2023–25, driven by the women’s segment and the premium tier.
According to a study by Sita Ricerca, Italian spending on beachwear totals €665 million, up €29 million on 2023–25, driven by the women’s segment and the premium tier.
