Ba&sh’s Hélène D’Auriac: “We’re all striving to create an It bag”
How can a French womenswear brand build momentum behind its handbag range? Hélène D’Auriac, who oversees the category at Ba&sh, outlines her approach to FashionNetwork.com.
How can a French womenswear brand build momentum behind its handbag range? Hélène D’Auriac, who oversees the category at Ba&sh, outlines her approach to FashionNetwork.com.
