Primark has unveiled its first-ever fully integrated UK brand campaign, including a debut TV spot. Backing its latest women’s denim offer, it highlights the importance both of the UK market and of denim to the brand. Read More
Very, the UK online retailer, is launching its first-ever “immersive fashion experience” this Friday and Saturday, dubbed The Very Big Wardrobe. Read More
Tom Ford Beauty has tapped Academy Award–winning actor Tilda Swinton as the face of its latest fragrance launch, Black Orchid Reserve. Read More
3G Capital has secured regulatory approval to acquire Skechers in a $9 billion deal. The American footwear giant’s takeover will be finalized on September 12, marking 3G’s expansion into the global sneaker market. Read More
The Top 50 ranking of apparel brands drawn up by international consulting firm Brand Finance sees Chanel ahead of Louis Vuitton in terms of brand value, with Nike leading the brand strength ranking. Read More
Spanish fashion brand Alohas is about to make its UK debut, opening its doors on London Soho’s Beak Street in September. Read More
A big London weekend has arrived for Adidas Originals in celebration of its heritage footwear brand Superstar. Read More
After missing Milan and Paris shows due to health issues, Giorgio Armani confirmed that his succession will be a gradual transition to trusted collaborators, including Leo Dell’Orco and his family. Read More
Portuguese childrenswear brand Piupiuchick debuts at Parisian luxury department store Le Bon Marché Rive Gauche with a retro-inspired collection as part of the “Rock’n’Drôle” exhibition. Read More
Julien Le Bec, former COO of Smallable, takes the reins at Bazarchic following its acquisition by Hong Kong’s AA Investments. The move comes amid heavy losses and a strategic push to revive the sales portal. Read More
