Why everyone online wants to live like Dua Lipa
Dua Lipa has become a very specific kind of modern pop star. Yes, she’s famous. Yes, she is smart with incredible taste. Yes, she’s beautiful and rich. Yes, she is constantly on vacation. But her version of celebrity leisure doesn’t read as empty in the way a lot of celebrity leisure does.
Lipa’s Instagram is basically a mood board for a dream version of adulthood: travel, food, dancing, friends, books, outfits, activism, beaches, museums, a really, really hot fiancé. She doesn’t really seem to be selling luxury, but she does seem to be selling the idea that pleasure is a perfectly fine end-goal. And not just through Instagram — Lipa’s editorial platform Service95 positions itself as “the ultimate cultural concierge” through its website, newsletters, podcast, and popular book club.
Right now, the internet is obsessed with a certain fantasy of living beautifully without turning every single part of your life into work. Think Euro summer mood boards. Think Anthony Bourdain nostalgia. Think “it girl” reading culture. Think travel TikTok. Think the creator economy fantasy that your life could be both your job and your art.
Writer Madison Huizinga called this “the Dua Effect”: a brand built around abundance and being a student of life. And Lipa’s building it at the right time. Because for a lot of young people, the fantasy is to just have enough time, money, and emotional space to pursue curiosity. To read, travel, go to dinner, learn a language, make art and be social. Ultimately, to have a life that doesn’t feel completely consumed by productivity. Gen Z is less likely to be interested in hustle culture than previous generations — “the grind” is losing its appeal. That’s not to say Lupa doesn’t work extremely hard (she does) — it’s just not visible on her Instagram feed.
Lipa’s leisure feels different from, say, an influencer posting a sponsored hotel stay or a billionaire giving a tour of their closet — and that’s despite Lipa partnering with tech giants like Google for sponsored, curated restaurant lists around the world. Her life is obviously excessive, but it’s framed as enrichment. Of course, that’s also the tension. Lipa’s life is not replicable for most people. Most of us cannot casually build an international existence out of beaches, books, parties, and perfectly lit dinners. And the obsession with her probably won’t last — it never does.
Mashable
